my design process.
I believe great design is a repeatable process—research, clear hypotheses, rapid prototypes, and measured iteration—not just a look. I pair generative-AI exploration with system-driven refinement to ship work that communicates clearly, respects constraints, and creates lasting value.
01
Design Strategy
Every project begins by pinpointing real value and matching it to a market need. From there, a focused roadmap takes shape, design principles emerge, and user journeys flow—until the product unfolds as a coherent, branded experience people naturally choose and trust.
02
User-Centered Design
Grounded in user insight, I align design with business goals, shape concepts that fit real technical limits, and keep teams in sync through clear communication. An eye for detail and a habit of continuous learning ensure each release ships crisp, build-ready, and ready to evolve.
03
Iteration & Innovation
I pair AI-assisted exploration with disciplined iteration—generate options, validate, and polish—turning briefs into maintainable, user-centered interfaces at speed.
04
Rapid Prototyping
I turn business metrics into design moves that slot cleanly into the larger system and deliver quick wins. Craft outside the screen keeps ideas fresh, and clear storytelling rallies teams so those ideas ship and perform.
Cognitive Design
I practice cognitive design: start from the real activity, test with heuristics, and refine for minimal cognitive effort. Interfaces match how people think—not how systems are built.
Generative AI
I pair generative AI with research-driven UX—using AI to explore concepts, prototype faster, and stress-test flows—then refine with users and ship. If you want to know more of my thoughts on AI design tools, check out my article.
Pixels, Prompts & Process: A Designer’s Honest Take on AI Tools
work.
experience.
JUN, 2023 - CURRENT
Redesigned a contract-manufacturing platform with a lean UX approach, unifying supply-chain, production, and HR workflows into one intuitive suite. Led research, rapid prototyping, and product strategy, work that helped secure the company’s first enterprise contracts.
FEB, 2022 - JUN, 2023
Freelance Product Designer
Led a 3-month prototype sprint for an AI platform that converts high-resolution scans into 3D coronary reconstructions for stent planning. Combined advanced computer vision with surgeon-focused interaction design, laying the foundation for smarter, image-guided cardiac procedures.
MAR, 2016 - JAN, 2022
Product Designer, Envision Center
Drove product vision across teams of all sizes, turning web, mobile, and AR/VR concepts into tested, user-ready tools. Some of the highlights include creating OSHA approved VR safety trainer for construction crews, an immersive Mars-habitat walkthrough shown to Buzz Aldrin, and an educational heart-health card game used nationwide—each honed through rapid prototyping and usability feedback.
